Recently reported by Economist Intelligence Unit (Global Economic Outlook 2009-10) : ‘ during recession, lipstick sales tend to go up’.

This is not new at all, but new now is that during this recession the time spent on Social Media rises.

Web sites like Facebook and LinkedIn are more visited than ever. People seem to have more time these days–there is lesser work in the office! With the recession deepening, so is the penetration of the social networking.

I maybe writing on technology, but I am not one of those who embraces technology that easily. So when I opened a LinkedIn account two years ago, I didn’t do anything with it for the first year and ignored the people, old colleagues and friends from 10 years ago who invited me..

It didn’t come as a surprise to me that half the world I ever knew was already hooked onto it, giving a minute-by-minute update of their lives through their profile updates.

Today, I am part of the booming world of LinkedIn. And yes, I noticed as well that it can be fun, interesting and Helpful for your own career and business as well.

And now people on LinkedIn not only want to kill time with it, peep into other business lives but want to get a new business opportunity, they are trying to get more and more connections every day…Thé business nowadays for HR managers.

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Filed under: Internet Marketing

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