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Top 3 trends Internet Marketing
Posted by Ines van Bavel
As you probably know the advantages of Internet Marketing reach many- we name the three main ones: quick, specific tracking & cheap. Moreover, with global recession, traditional media advertising budgets, such as TV, print and outdoor are experiencing the biggest cost cuts and online marketing is the only medium seeing a rise.
Here I would like to sum up my top 3 trends.
Trend # 1: Mobile Marketing
Mobile penetration is still growing and especially in Asia. In India for example per month over 8 million users are being added. Mobile phones are a constant companion today and you are almost certain that the user will read the advertisement. But if you/your company want to use this marketing medium: How to market it to Call to Action?
Do you want to know about market research of mobile marketing, Nielsen market reports reach worldwide trends.
Trend #1 :Affiliate Marketing & Search Engine Marketing (SEM):
In a lot of countries (especially India, China) the search engine marketing (or SEM) industry is likely to double in size within next couple of years, with growing internet users and the expanding use of internet marketing techniques. How can you become Nr.1 in Organic Search and/or effective in Paid Search?
To get your website ready fast but still tailor made so it is still unique, I can recommend you: SEO optimized software or SEO Press Formula. Super Affiliate Brian Johnson explains you in 29 Videos, starting from ‘Naming Your Site for Maximum Google Traffic’ to the more detailed ‘Working with CSS’ how to optimize further. Another trend is article marketing
g. I will discuss later on more about rewriting and spinning of articles.
I already want you to recommend an article automation software which is one of the best in the market
Trend # 3: Viral Marketing & Social Media Marketing
It is almost impossible to stay ahead of the curve on new trends such as blogs, Facebook, widget marketing, social networking, podcasting, and many others that are profoundly affecting the business landscape. So how to make Optimal use of social media? And how to invent, market and measure campaigns?
Or How to keep costs down & results high in social media programmes? How can you measure ROI for Social Media and what are the latest key metrics? Actually on all these questions you can find an answer on the web (just Google J) but sometimes it is just more useful to benchmark with your peers ‘live’.
For example in Asia on Internet Business Conference on the 8th and 9th of October in Kuala Lumpur.
Are you interested in Internet Marketing in India? Our team is preparing a very interesting internet marketing conference in India.
Why Social Media is increasing when the financial crisis hits…
Posted by Ines van Bavel
Recently reported by Economist Intelligence Unit (Global Economic Outlook 2009-10) : ‘ during recession, lipstick sales tend to go up’.
This is not new at all, but new now is that during this recession the time spent on Social Media rises.
Web sites like Facebook and LinkedIn are more visited than ever. People seem to have more time these days–there is lesser work in the office! With the recession deepening, so is the penetration of the social networking.
I maybe writing on technology, but I am not one of those who embraces technology that easily. So when I opened a LinkedIn account two years ago, I didn’t do anything with it for the first year and ignored the people, old colleagues and friends from 10 years ago who invited me..
It didn’t come as a surprise to me that half the world I ever knew was already hooked onto it, giving a minute-by-minute update of their lives through their profile updates.
Today, I am part of the booming world of LinkedIn. And yes, I noticed as well that it can be fun, interesting and Helpful for your own career and business as well.
And now people on LinkedIn not only want to kill time with it, peep into other business lives but want to get a new business opportunity, they are trying to get more and more connections every day…Thé business nowadays for HR managers.
