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Global ad spending is forecast to increase about 17 percent from 2006 to 2009, according to ZenithOptimedia , World Digital Media Trends 2007 reported.

In terms of growth, the Internet takes the lead ahead of all other channels, with nearly 75 percent growth, much higher than those following, cinema and outdoor, which are expected to increase 25.3 percent and 24 percent, respectively.

TV, magazines and radio are also expected to rise between 11 to 15 percent from 2006 to 2009, while newspapers will lag behind with only 9.5 percent (see image).

In Asia, the advertising market growth is generally a bit higher than the global average – the overall ad spending is expected to rise 20.87 percent from 2006 to 2009. The Internet is also the frontrunner there, which is forecast to increase nearly 72 percent. Cinema will also outperform with 41 percent growth in Asia, according to ZenithOptimedia..

According to a report from GroupM in its recent outlook on India they say that the overall size of Indian advertising industry is set to touch Rs 24,900 crore in 2009 compared to Rs 22,864 crore in 2008, thereby registering a growth of 8.9 per cent

For further reports on Internet usage on India, see more in the article of ‘Report Internet Usage’ India.

To give a better view about the worldwide expectations, let’s look at a recent report from Ovum industry consulting firm. It said that broadband-service providers will see their revenue from mobile services jump to US$137 billion worldwide by 2014, up 450 percent from 2008.

But the number of mobile broadband users will likely outpace revenue growth as competition drives prices lower and because most of the new clients will come from less wealthy users in emerging markets, Ovum said.

The number of mobile broadband users — both through handsets and laptop computers — should top two billion in 2014, up over 1,000 percent from 181 million in 2008, with the Asia Pacific emerging as a key driver, it said.

“The most aggressive growth comes from emerging markets, where the unavailability of fixed broadband offers a major opportunity for mobile broadband players,” the consultancy said in its latest research.

Looking at the Asia Pacific region: it said that 40 percent of total mobile laptop users will come from the by 2014, powered by increasing usage in China and India, the world’s two most populous nations.

However, handsets are likely to continue to dominate the market for mobile internet access compared with laptops, Ovum said.

In China alone, there will be 325 million handset users against 52.5 million laptop users by 2013, it said.

One of the reason of the growth is acceptance: Nielsen Malaysia’s consumer research director Vinod Paul said: “Our latest Mobile Insights Report shows that generally it is men who tend to score higher on wanting emerging technology features in their handsets, but when it comes to mobile Internet, both genders are equal. This shows that this emerging technology is fast gaining mainstream acceptance.”