“India has the 8th largest number of Internet users in the world at 33.8m. Its Internet usage is growing at whopping 43% per year . This growth rate is expected to continue as Internet connection has only reached 3-3.5% of the countries total population” . (source: FICCI-PriceWaterHouse Coopers report, Aug 2010)

This year you will receive on the India National Summit ‘Internet Marketing 2010′  an update of the 3 most important challenges for all the Marketing Professionals in Indian Corporations:

1. Challenges for the Use of Social Media in Indian Corporations
The potential of social media is quite visible but how to use it to its potential is a question no one has a perfect answer to right now.

Using Social Media Marketing (SMM) Effectively &  Measuring The Effectiveness with Social Media Metrics
Although social media campaigns are not always and only supposed to be revenue generating activities, they still need to be accountable in some manner to justify the manpower resources that needs to be committed for these activities, done in-house or outsourced.

2. Challenges in Mobile Social Networking in India & More Mobile Marketing Opportunities on the Rise:

Through India’s development of new 3G telecommunications infrastructure, India’s availability to the world with quicker speeds is still only nascent, and is seeing an increasing trend of greater efficiency and productivity. How can you have your hand in this?
Mobile Advertising also mentioned as THE most cost-effective marketing channel in India.. because of its lack of spillover.

3. Challenges in the increasing importance of Organic Search Engine Optimization (SEO), SEM & Online Advertising. Search marketing is still nascent in India but the market is expected to grow at 43% annually (FICCI-PriceWaterHouse Coopers report).

So are you asking yourself: How can I be on the Frontier of these Trends and how can I tap into these Growing Fields?

At IBB’s 2nd Annual India National Summit 2010 they will give you answers to these and other questions:

* Do you want to build more brand loyalty via SMM and analyse the future perspective of the media mix?

* How to identify the presence of the right target audience on the right social media platform?

* How to seek the right Social Media Metrics for your company to gauge ROI’s to generate business revenue?

* What are the best ways to embed Mobile advertising as an integral part of any brand’s marketing campaign?

* How to adapt targeted, cost-effective and non-intrusive mobile marketing?

* What are the latest trends in SEO, Online Advertising & Rural Marketing?

The good thing is that it gives you an update in 1 day! (and the next day you already can put all the new learning into practice)

But do you want to know more in-depth of one of the 3 items?
In addition to the Summit, this year,  IBB organizes specialised Workshops on

Day 2: the morning on the 30rd of November focused on learning from the top professionals:

Choose between the 3 Bootcamps:
1. A power-packed Social Media,
2. Mobile Marketing Opportunities in Practice or
3. SEO & Online Advertising Bootcamp

High level of speakers from best practice companies like Pinstorm, WatBlog, eBay, Microsoft, Jet Airways and more

And very good: the fees are kept low, so every marketer who is in charge of strategy and/or online marketing activities

can join! Registration and more info on agenda here: Internet Marketing India

Plus: you can register online but pay offline (by check or invoice) if you wish

(just click on ‘Other Payment Options’)

We’ll be there. Hope to see you the 29th of November in Mumbai (again)!

Internet Marketing in India is becoming more and more a Must for all kind of companies. For that reason IBB International organized the India National Summit Internet Marketing last 23rd and 24th of November 2009 in Mumbai.

Some photos

Some quotes of participants:

” Good insight on Digital Marketing, Good Speakers with authority”

—-Pawan Chandra, TUI India

Interesting Speakers, relevant subject.—-M. Mascerenhas, Conde Nast India

On our question:

‘What did you like most about the conference?’

Good Speakers.—-Piyush Bhargav, Quikr India Pvt Ltd

Very Informative—-Shashank Malviya, MtNL

Today we are talking with Pradeep Chopra, Co-founder of OM Logic, one of the main online marketing agency companies in India. Pradeep will speak at the Internet Marketing Summit in Mumbai, the 23rd & 24^th of November.

Pradeep, first of all, great that you are participating at the event. As an expert on online marketing, what is your advise to (online) marketers all over the world about THE way they should use the marketing tool of Social Networking or Social Media?

Could you give them your Top 3 tips?

a.) Social Media Marketing is all about Medium (channels such as Facebook, YouTube, Twitter etc) & Message (content such as Conversations, Videos, Photos etc). The choice of medium and respective messages is critical to the success of any Social Media Marketing campaign.

b.) Social Media is about creating engagement/conversation with the user/customer. True (relevant & ever growing) conversations can only happen when you can understand the nerve of the user/customer. So, get into their world, identify their needs and then participate accordingly.

c.) Measurement (or lack of it) is not a mystery as treated by many in case of SMM. Yes, there is no ‘one size fit all’ metrics available in SMM but it’s not so complex either. One needs to understand that every SMM channel has its own objective and respective Metrics. And, you then need to link individual measures with the overall SMM objectives.

Please check out my recent presentation ‘Making Sense of Social Media’ for more details.

Interesting, and on your website OMlogic.com you are saying that ‘
We work with you as your online marketing partner and help you ask and answer the right questions to identify the “right message” to reach out to your target customers in the shortest possible time and in a cost effective way. And then, persuade those potential customers to take desired actions so that you get the best possible returns on your online marketing investments.’

Could you give a practical recent example of a very successful Social Media Campaign from a company and why it was so successful?

Here, I would like to talk about our contribution in Event Promotion using Social Media Marketing. Over the last 2 years, we’ve had the opportunity to promote (few are still being promoted) some of the greatest conferences such as PanIIT, OMCAR 2009, NASSCOM Product Conclave & Leaders in India using Social Media. Here are key reasons why Social Media contributed to their success:

a.) Leveraged Content (Photos, Presentations, and Videos etc)
Even today, most of the events don’t last beyond the day on which they happen. However, there is an incredible opportunity to leverage the content (in the form of session takeaways (an important reason for live blogging), photos, presentations, videos to promote the event & the organizer’s brand – can significantly contribute to the next year’s conference or other conferences by the same organizer. So, please plan to capture and use the wealth of content which gets created during the event. For e.g. our OMShare’s Social Media Channels – Speaker Presentations, Event Photo Galleries, Session Videos have driven thousands of views for various events.

b.) Community Building
Another great advantage of Social Media for event promotion (equally applicable for most of the brands & businesses) is the community development. Avenues like Facebook Page & Group, LinkedIn groups offer great platform to launch and nurture a powerful community.

c.) Blogging (and Microblogging)

Whether it’s a pre-event, during the event or post event, you can highly leverage both Blogging & Microblogging (e.g. Twitter). It’s a great idea to launch your event blog while you are launching the website/microsite for your event. In addition, you can leverage other relevant blogs to promote your events. Live conference blogging is a great tool to create valuable content for event promotion in addition to enriching the experience of the delegates.

Thanks for the tips and my last question is: besides SMM your company is focusing on SEO and PPC as the three pillars of the Online Marketing Strategy of a company.

Do you notice a difference nowadays in the focus of the clients you have? Are companies more focused on SMM and SEO since the costs normally are much lower?

What tip on the integration of these three pillars would you like to give for the visitors of our site?

Yes, SMM is increasingly gaining importance. It is going through the similar phase, travelled by SEO around 9 years back and by PPC around 6 years back. In the downturn, we are seeing more interest in SEO & SMM than PPC by many of our existing and new customers. However, each of these has their own advantages and disadvantages. Moreover, it is important to leverage the synergy between them (especially between SEO & SMM). Depending upon your business objective (e.g. PPC is a better medium for lead generation than SMM), your short and long term goals (e.g. use SMM and SEO vs PPC if your goal is brand building) and the availability of budgets, one should choose the right combination.

Refer to this ‘Online Marketing Framework’ chart for more clarity on the integration of SEO, PPC & SMM.

Pradeep, thank you very much for your information and we will see each other in Mumbai.

For more info of the India National Summit Internet Marketing on the 23^rd and 24^th

of November, please have a look at our site on India National Summit Internet Marketing 2009