Also interested in saving money on your advertising campaigns and secure a large and loyal customer base? It is easy: create an online advertising campaign which is effectively.
The new advertising is online advertising. The most important thing is that you do it the right way. People are getting tired of full mailboxes. If they didn’t ask for information, they don’t want to receive it either. As an online advertiser you have to reach your audience through methods they are already using.
The important thing is to think about your marketing strategy. Since the tracking systems are much more secure you can precisely define your commercial goals and ROI or how much you would like to spend and how much direct sales or new leads do you want to receive in return? Thus:
Internet needs another way of approach than traditional channels like the paper or radio.
The three simple but very important steps for an effective online advertising campaign
1.Track customer search methods
Everybody knows the three main search engines: Google, Yahoo, MSN (Bing). Which one is the most popular among your target group? Target Customers by Geographic Location as well.
Yahoo Small Business for example gives you the opportunity to display your ad to customers throughout the entire market, or select specific regions or cities.
One tip: Starting PPC (pay-per-click) Advertising is without risk:
When you want to start using AdWords of Google you can get a free 50 dollar coupon through different suppliers (VISA, Dell). An overview is given on google services site.
If you try to find a free Coupon for MSN AdCenter .. you will find a lot of links but all the old ones (from 20o8 etc.) are all not valid anymore. If you do need Webhosting as well, then you can check Aplus.net or Godaddy.com because they are offering coupons for MSN AdCenters.
But for Google, you can try your PPC campaign out, without risk. And if this ‘trial’ is working out, you should definitely invest some time in education or an experienced company specialized in PPC, because that will pay off at the end.
There is a site as well which claims that they can give you a tool where you can get ads from Yahoo, Google, MSN for free. I haven’t checked it myself yet, but I did read about it and they have tips about how to get a lot of turnover from GoogleAds.
But of course that is different than getting the google ads for free. Thus watch out for these scam sites.
Shortly written this is what they say:
- Select as many popular keywords as you like;
- You bid the highest possible price for all of them (getting you to number 1 for each of them);
- You fill that website with advertising and affiliate links which will make you money.
This is the system. Can be quite risky though. You can try this when having a budget.
To train yourself for more PPC: Affilorama provides a lot of info, SEO tools and basic PPC training but when we are talking about PPC. They have a special 12 weeks Trainingsprogram (called AffiloBlueprint) and the last 3 weeks are specialised on PPC (mainly Google).
Another good trainingscenter online is: SEO Book. On their homepage with free info they have specifically for PPC Campaigns: videos about ad testing, bid management techniques etc. You can login for free and check some questions like ‘How to improve your conversion rates or how to set up an effective split-run campaign? etc.
When set up an account on one of the search engines or/and found good sites where you would like to advertise on,what to do next?
2. Choose the right Keywords for your Ad. Enter words or phrases related to the products and services your business provides. And of course at least 1 trigger to mention the WHY to click on your ad?
As mentioned earlier in other articles: a profound keyword research is a MUST. I recommend google keyword tool.
3. Then Promote your company products and services in a recognizable & innovative way
As you might know, when you are operating offline as well, you should integrate your on- and offline branding strategy. That means you should include the same logo, colors, design in your off-and online marketing material. When using Online Advertising you can think of a dynamic banner, since that is giving the best attention as well as the top right position of a webpage.
Banners for your online advertising campaign in general cannot contain long text format, so to get your click from your potential client you therefore can include a question. This is in general creating more curiosity (and therefore more clicks).
Also this techniques is quite common (and good to do as well) when advertising on Google AdWords etc.
Thus if you find out the best marketing strategy for your company and take care of the steps above, your company can save a lot of money and will be successful in online advertising. I will talk later some more about PPC.
