First Impression & Impatience of (Social Media) Users

The first impression of any visitor, regardless of how they arrive at your site, will be heavily influenced by the appearance of the site. Generally, opinions are formed in a matter of seconds, so creating a positive impression is critical.  It is just as in the real world.

While most of your website’s visitors will have a very short attention span, social media users are quick to leave a website that doesn’t impress them right away. That is maybe not exactly the same as in the real world J

Obviously, when it comes to social media, first impressions can help you or hurt you. Try to evaluate your site from the perspective of a first-time visitor that is arriving from social media.

I now speak about Social Media, but of course EVERY website has to deal with ‘ the first impression’ challenge…

As you probably know pictures and images can often help with creating first impressions. The pictures should though be in line with the (corporate) image you have or would like to have..

What does that mean ‘ in line’ with your marketing communication strategy? Shortly saying it just means that you know what your potential client or target group need, want and like.  Because you can transform yourself (and your colleagues) into the desires of your market, you can choose the picture or image THEY like. Maybe you hate it….too bad J

Besides pictures…choose the font and color which gives a certain style which THEY like.

For example: for our Internet Summit & Awards which we are organizing at the moment and which is mainly focused on the Asian market (off- and online market) we chose the color red.

Asian (business) people love Red and so do I by the way, but yes I am Asian..,

No related posts.

Tagged with: • •

Filed under: Internet Marketing

Like this post? Subscribe to my RSS feed and get loads more!