Global ad spending is forecast to increase about 17 percent from 2006 to 2009, according to ZenithOptimedia , World Digital Media Trends 2007 reported.

In terms of growth, the Internet takes the lead ahead of all other channels, with nearly 75 percent growth, much higher than those following, cinema and outdoor, which are expected to increase 25.3 percent and 24 percent, respectively.

TV, magazines and radio are also expected to rise between 11 to 15 percent from 2006 to 2009, while newspapers will lag behind with only 9.5 percent (see image).

asia pacific ad spending Market research: Growth of Online Advertising, Globally and Asia specifically

In Asia, the advertising market growth is generally a bit higher than the global average – the overall ad spending is expected to rise 20.87 percent from 2006 to 2009. The Internet is also the frontrunner there, which is forecast to increase nearly 72 percent. Cinema will also outperform with 41 percent growth in Asia, according to ZenithOptimedia..

asia pacific ad spending Market research: Growth of Online Advertising, Globally and Asia specifically

According to a report from GroupM in its recent outlook on India they say that the overall size of Indian advertising industry is set to touch Rs 24,900 crore in 2009 compared to Rs 22,864 crore in 2008, thereby registering a growth of 8.9 per cent

For further reports on Internet usage on India, see more in the article of ‘Report Internet Usage’ India.

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