Are you finding that people are coming to your website but that you are just not getting the sales conversions which you are looking for? How would you like to be able to get more of your visitors to open their wallets and to buy your products? If you are looking to succeed in the internet marketplace then surely you realize that getting traffic is not all there is to the game. If you are truly ready to get that traffic to convert, there here are some copywriting basics for creating a great sales message.
The process for creating a compelling sales page follows these steps: Attention, Pain, Story, Logic, Overcoming objections, Testimonials, Risk removal, Action, Power PS. These nine steps provide the skeleton which you can use to construct a great sales page. To begin with: Attention is creating a powerful headline which involves an emotional benefit or which addresses some kind of pain or problem which the product is going to solve.
Once you have the visitors attention, you move on to making the pain of the problem real and raising awareness of what may happen if something does not solve their problem. The next step is to tell a story and to sell the emotional benefit of getting rid of the pain or solving the problem from steps one and two. When it comes to the story, you want to paint a picture in order to get the customer involved on an emotional level.
After the customer is in the emotional state that you need them to be in, you begin to use logic and statistics or concrete facts to back up your claims. However, even after that you can bet that there are going to be reasons why the customer will not want to buy right now. That is why you move on to overcoming the obvious objections, the main one being not wanting to spend the money on the product. As long as the first four steps were done well, this one should not be difficult.
Then you can pass over to testimonials. It is not problem if you don’t have any as yet, why not asking an expert to write a review for you? Otherwise, you can let your friends try the product and ask them for reviews. You should also think of some guarantee for the customers. Having a money back guarantee is not enough, offer something more than that if you want to stand out from the competition.
Finally, you need to give instructions to your customers on what exactly they have to do to benefit from your offer. Creating an urgency is very important when it comes to buying, but for those who didn’t make a decision straight away, you need to have a powerful and motivating PS.
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