There are various and effective ways of reaching potential customers on the net. Internet marketing online advertising is essential if any business or individual want to be competitive. But it is good to understand it first, and see which methods of Internet marketing online advertising can be employed.

1.Article Directories:

You can advertise your products and services there, a good example is ezinearticles Advertising. To save time I use PLR articles, edit them and then spin them. I use the free PLR´s of PLRwholesaler. Then I use the rewriter tool of Elite Marketing and submit it to more than 800 article and PR directories automated. Then each directory will have a unique article published. For ezinearticles I advise you to write your article yourself (or outsource it), especially when you advertise with it.

2.Social networking sites: web 2.0

Social networking sites offer Advertising as well. A good one is facebook ads and mySpace gains a popularity in Internet marketing online advertising as well. As an addition to your standard profile you can add some videos, pictures, classified ads and links to your other websites. Build a credibility and relationship with other users, thus promote your products/services, but not in a pushy way. I personally use Online Advertising tools of StumbleUpon and although not that targeted, the price of 0,05 USD is very low as well. A tip is to read the terms on every different online advertising tools site because a pop-over e.g. is not allowed on StumbleUpon Advertising, a squeezepage is not allowed on Facebook Advertising etc. Larger ones which we use are Chitika and Adbrite, both really stable, still quite large and easy to use (and far less expensive)

3. Buy Reviews of other blog/sites:

They are also very popular as far as Internet marketing online advertising is concerned. It is obvious that people prefer to check some reviews first before making a decision to buy a certain product. You can put your product e.g here in this Buy Blog Network and bloggers are then paid to write a review about your product. Most of the times you just pay per click, thus without any large risk.

4. PPC – Pay-per-click tool:

You pay for each click. PPC is simply bidding for the top or leading position in various search engines and their listings and results. Using this online advertising tools you can bid on keyword phrases which are closely related with your products or services and get the higher spot on search results, and in this way viewers can easily find your adverts and visit your website, thus be your potential customers.  All you have to do with this online advertising strategy is to create a good and persuasive PPC ad (various techniques can be used, e.g. offering free samples or using celebrity endorsement), choose the right keywords and develop your own bidding strategy. Besides Google Adwords, there are more less popular and expensive ones like Adroll and Miva. When you are a beginner, I would recommend to bid on long tail keywords.

5. Video Marketing tool:

You can create videos and submit them to various sites sharing videos, e.g. YouTube advertising, MySpace, Yahoo video advertising etc. Although, it is a simple and effective online advertising strategy process, you need software and some knowledge to learn how to make it. However, you can find websites with step-by-step tutorials and guides. Use a friendly and persuasive voice-over in your videos to build trust and good rapport with your audience. It is a good internet marketing online advertising method to place a video into a right category to maximize the viewers input and sale. Moreover, at the end by adding the URL to your website or your affiliate link you can make your audience visit the website for more information and clarification. On YouTube for instance, as one of great online advertising tools, your ad appears on another video, thus viewer can simply click on it. You can find a link of YouTube Advertising on the bottom of the homepage and for around 0,05 you can get your ad viewed by targeted video viewers.

Last tip: always search (just ´google´) for discount coupon codes for the different advertisers, Yahoo, Google,

Miva, Facebook offer them for sure. Good luck.
BidVertiser. Get $20 in FREE clicks here.

If you liked this overview but need/want more info, you can subscribe for our free 4 part eBook here on the right sidebar on the top which includes more tools and tips.



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Recently reported by Economist Intelligence Unit (Global Economic Outlook 2009-10) : ‘ during recession, lipstick sales tend to go up’.

This is not new at all, but new now is that during this recession the time spent on Social Media rises.

Web sites like Facebook and LinkedIn are more visited than ever. People seem to have more time these days–there is lesser work in the office! With the recession deepening, so is the penetration of the social networking.

I maybe writing on technology, but I am not one of those who embraces technology that easily. So when I opened a LinkedIn account two years ago, I didn’t do anything with it for the first year and ignored the people, old colleagues and friends from 10 years ago who invited me..

It didn’t come as a surprise to me that half the world I ever knew was already hooked onto it, giving a minute-by-minute update of their lives through their profile updates.

Today, I am part of the booming world of LinkedIn. And yes, I noticed as well that it can be fun, interesting and Helpful for your own career and business as well.

And now people on LinkedIn not only want to kill time with it, peep into other business lives but want to get a new business opportunity, they are trying to get more and more connections every day…Thé business nowadays for HR managers.

Last month on Thu, 19/03/2009, Google announced the expansion of its web analytics offerings and support for marketers, advertising agencies and businesses in Singapore and Southeast Asia. Besides providing enterprise-class features in its free Google Analytics^TM tool, Google launched a new Google Analytics Individual Qualification program and has appointed its first ever Google Analytics Authorised Consultant (GAAC) in the local market.

“In an economic slowdown when consumers are spending more time on the Internet looking for a great deal, local businesses have a great opportunity to use web analytics as a cost-effective, smart way to make sense of online consumer behaviour. Our free and powerful Google Analytics tool helps businesses to understand the customer experience online – to see what type of products customers were trawling for online, what was working on their websites and how to win over customers – and then turn this insight into action for better business results,” said Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia.

Although this is no new business information and perhaps you have already read about it but I hereby feel free to quote you though the advantages of the free tool and their press release:

” Google Analytics is the free, next-generation web analytics tool that shows marketers, ad agencies and businesses how visitors find their website, how they navigate through it and how they become customers. Google Analytics users can also get important information which will help them to strengthen their online presence and create the potential for higher-converting websites.

Google Analytics now offers enterprise-class features including custom reports, advanced segmentation, an API as well as an updated interface, richer data visualisations and an integration with Google AdSense. These new features combine the sophistication and versatility of a full-service web analytics tool with Google Analytics’ ease of use and accessibility, so that large and small businesses can better understand and serve their customers and improve the value of their marketing investments.
For more information about Google Analytics, go to http://www.google.com.sg/analytics.

Google Analytics Individual Qualification program promotes understanding of web analytics. The Google Analytics Individual Qualification (IQ) is a new skills qualification program which allows individuals to demonstrate proficiency in Google Analytics. Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organisations can have staff take the course as part of their professional development.

While Google Analytics is easy to use for beginners, it is most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organisations and at helping others to do the same. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organisation to take the online course or test.

For more information or to get started with Google Analytics, follow the sign-up instructions at http://www.conversionuniversity.com.”

clickTRUE to provide web analytics services as first ever Google Analytics Authorised Consultant in Singapore and Southeast Asia
Catering to businesses that prefer to leave web analytics to the experts to get the greatest return, Google has appointed clickTRUE, a local online marketing company, as its first ever Google Analytics Authorized Consultant (GAAC) in Singapore and Southeast Asia. By meeting standards set by Google, including passing web analytics client satisfaction criteria and a rigorous web analytics technical and strategy test, clickTRUE has met the qualifications of becoming a member of this elite program. This allows clickTRUE to provide Google Analytics advanced technical support and professional services to help companies in Singapore and Southeast Asia to measure and get the most value from their websites and online marketing campaigns.

Mr Jereme Wong, Chief Operating Officer of clickTRUE, said, “We are excited with Google’s dedication in promoting web analytics in this region. Our participation in the Google Analytics Authorised Consultant program demonstrates our continued commitment to educate and deliver quality online marketing campaigns to our clients.”
The GAAC network spans the globe and provides businesses with the advantage of years of web analytics experience and offers a wide variety of services including:

• Google Analytics strategy, implementation and reporting configuration

• Analysing and optimising Search Engine Marketing and online campaigns on multiple media
• Integrating web visitor behaviour data with e-commerce tracking information for better conversions online
• Training and consulting on Google Analytics
For more info about the Google Analytics Authorised Consultant program and to see a list of GAACs worldwide, go to http://www.google.com.sg/analytics/authorized_consultants.html.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.sg.

Google and Google Analytics are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.”

http://www.webanalysts.info/webanalytics/web-analytics-in-singapore-asia-part-vi/