Archive for June, 2009

Our company, IBB International, provider of business information, presents today the agenda of INSIM 2009, which will be held on the 23rd and 24th of November in Mumbai.

This year, Online Marketing has been more in the news than ever. Recent surveys noticed that an Integrated Off-and Online Marketing Strategy is surfacing as a “must-have” strategy for not only the largest firms, but also for companies of all sizes.

Get ready for more banners!-Says IAMAI-IMRB Report

Vice President of IMRB International, one of the leaders in market research, will be the chairman and be speaking of ‘Future Internet Perspectives’

Other speakers are: Ebay India, CocaCola, Monster.com, TATA Motors, MakeMyTrip.com, Apollo Hospitals Group, ICICI Lombard and Indiamart.com

These and more questions will be answered:

  • How can you implement effectively the latest tools on Mobile Marketing, Affiliate Marketing, Viral Marketing, Email Marketing, Market Research?
  • To convert browser into buyers: what are the ways to get higher conversation rates?
  • What are the latest key metrics & web analytics to track and measure your ROI on your Social Media Marketing Campaign?
  • SEO & Online Advertising (e.g PPC): how to optimize it so that you will get maximum result with minimum costs?
  • Effective ways to integrate marketing & branding strategy

Sponsored by ZAPAK (www.zapak.com)

Mediapartners are: OMlogic, Domain-b, Quasar Media,  and OMBS

More info about the Summit? Please contact IBB International:

www.ibbint.com/internet-marketing-india.html

Phone: 00913340034942 or by email: mail@ibbint.com

Do you need new Business cards to take with you at the conference? Check out 250 free business cards from Vistaprint

As you probably know the advantages of Internet Marketing reach many- we name the three main ones: quick, specific tracking & cheap. Moreover, with global recession, traditional media advertising budgets, such as TV, print and outdoor are experiencing the biggest cost cuts and online marketing is the only medium seeing a rise.

Here I would like to sum up my top 3 trends.

Trend # 1: Mobile Marketing

Mobile penetration is still growing and especially in Asia. In India for example per month over 8 million users are being added. Mobile phones are a constant companion today and you are almost certain that the user will read the advertisement. But if you/your company want to use this marketing medium: How to market it to Call to Action?

Do you want to know about market research of mobile marketing, Nielsen market reports reach worldwide trends.

Trend #1 :Affiliate Marketing & Search Engine Marketing (SEM):

In a lot of countries (especially India, China) the search engine marketing (or SEM) industry is likely to double in size within next couple of years, with growing internet users and the expanding use of internet marketing techniques. How can you become Nr.1 in Organic Search and/or effective in Paid Search?

To get your website ready fast but still tailor made so it is still unique, I can recommend you: SEO optimized software or SEO Press Formula. Super Affiliate Brian Johnson explains you in 29 Videos, starting from ‘Naming Your Site for Maximum Google Traffic’ to the more detailed ‘Working with CSS’ how to optimize further. Another trend is article marketing

g. I will discuss later on more about rewriting and spinning of articles.

I already want you to recommend an article automation software which is one of the best in the market

Trend # 3: Viral Marketing & Social Media Marketing

It is almost impossible to stay ahead of the curve on new trends such as blogs, Facebook, widget marketing, social networking, podcasting, and many others that are profoundly affecting the business landscape. So how to make Optimal use of social media? And how to invent, market and measure campaigns?

Or How to keep costs down & results high in social media programmes? How can you measure ROI for Social Media and what are the latest key metrics? Actually on all these questions you can find an answer on the web (just Google J) but sometimes it is just more useful to benchmark with your peers ‘live’.

For example in Asia on Internet Business Conference on the 8th and 9th of October in Kuala Lumpur.

Are you interested in Internet Marketing in India? Our team is preparing a very interesting internet marketing conference in India.