How to run an online advertising campaign effectively?
Also interested in saving money on your advertising campaigns and secure a large and loyal customer base? It is easy: create an online advertising campaign which is effectively.
According to revised forecasts issued by Zenith Optimedia: Online advertising is expected to grow by an average of 23% per year between 2007 and 2010.
The new advertising is online advertising.
The most important thing is that you do it the right way. People are getting tired of full mailboxes. If they didn’t ask for information, they don’t want to receive it either. As an online advertiser you have to reach your audience through methods they are already using. Look at yourself.
When I get an email of an unknown messenger I’m not curious to open it even if they use my first name.
That is so old fashion. But when they advertise on my Facebook profile, I’ll be interested and click on the advertisement. This can be the first step of contact which is crucial to succeed in selling your products.
The important thing is to think about your marketing strategy. Since the tracking systems are much more secure you can precisely define your commercial goals and ROI or how much you would like to spend and how much direct sales or new leads do you want to receive in return? Thus:
Internet needs another way of approach than traditional channels like the paper or radio.
A few simple steps for an effective online advertising campaign
- Track customer search methods
Everybody knows the three main search engines: Google, Yahoo, MSN. Which one is the most popular among your target group? Target Customers by Geographic Location as well.
Yahoo Small Business for example gives you the opportunity to display your ad to customers throughout the entire market, or select specific regions or cities.
One tip: Starting PPC (pay-per-click) Advertising is without risk:
Advertise your Web site with Yahoo! Sponsored Search. Sign up and get a $25 credit into your new account. Learn more.
When you want to start using AdWords of Google you can get a free 50 dollar coupon through different suppliers (VISA, Dell). An overview is given on google services site.
And a free Coupon of 75 US dollar normally for MSN AdCenter is provided by SEO book.
Thus, you can try your PPC campaign out, without risk. For more coupons from a lot of different search engines. And if this ‘trial’ is working out, you should definitely invest some time in education or an experienced company specialized in PPC, because that will pay off at the end.
To train yourself a bit: SEO Book provides a lot of info, SEO tools and training but when we are talking about PPC. They have a special tab on their homepage with free info (videos about ad testing, bid management techniques, search engine marketing etc. You can login for free and check some questions like ‘How to improve your conversion rates or how to set up an effective split-run campaign? etc.
When set up an account on one of the search engines or/and found good sites where you would like to advertise on, what to do next?
- .Choose the right Keywords for your Ad. Enter words or phrases related to the products and services your business provides. And of course at least 1 trigger to mention the WHY to click on your ad?
As mentioned earlier in other articles: a profound keyword research is a MUST. I recommend google keyword tool.
- Then Promote your company products and services in a recognizable & innovative way
As you might know, when you are operating offline as well, you should integrate your on- and offline branding strategy. That means you should include the same logo, colours, design in your off-and online marketing material. When using Online Advertising you can think of a dynamic banner, since that is giving the best attention as well as the top right position of a webpage.
Banners in general cannot contain long textformat, so to get your click from your potential client you therefore can include a question. This is in general creating more curiosity (and therefore more clicks).
Also this techniques is quite common (and good to do as well) when advertising on Google AdWords etc.
Thus if you find out the best marketing strategy for your company and take care of the steps above, your company can save a lot of money and will be successful in online advertising. I will talk later some more about PPC.
Top speakers on agenda of National Internet Marketing Conference in India
Our company, IBB International, provider of business information, presents today the agenda of INSIM 2009, which will be held on the 26th and 27th of November in Mumbai.
This year, Online Marketing has been more in the news than ever. Recent surveys noticed that an Integrated Off-and Online Marketing Strategy is surfacing as a “must-have” strategy for not only the largest firms, but also for companies of all sizes.
Get ready for more banners!-Says IAMAI-IMRB Report
Vice President of IMRB International, one of the leaders in market research, will be the chairman and be speaking of ‘Future Internet Perspectives’
Other speakers are: Ebay India, Monster.com, TATA Motors, MakeMyTrip.com, Apollo Hospitals Group, ICICI Lombard and Indiamart.com
These and more questions will be answered:
- How can you implement effectively the latest tools on Mobile Marketing, Affiliate Marketing, Viral Marketing, Email Marketing, Market Research?
- To convert browser into buyers: what are the ways to get higher conversation rates?
- What are the latest key metrics & web analytics to track and measure your ROI on your Social Media Marketing Campaign?
- SEO & Online Advertising (e.g PPC): how to optimize it so that you will get maximum result with minimum costs?
- Effective ways to integrate marketing & branding strategy
Mediapartners are: OMlogic, Domain-b, Quasar Media and OMBS
More info about the Summit? Please contact IBB International:
www.ibbint.com/internet-marketing-india.html
Phone: 00913340034942 or by email: mail@ibbint.com
Top 3 trends Internet Marketing
As you probably know the advantages of Internet Marketing reach many- we name the three main ones: quick, specific tracking & cheap. Moreover, with global recession, traditional media advertising budgets, such as TV, print and outdoor are experiencing the biggest cost cuts and online marketing is the only medium seeing a rise.
Here I would like to sum up my top 3 trends.
Trend # 1: Mobile Marketing
Mobile penetration is still growing and especially in Asia. In India for example per month over 8 million users are being added. Mobile phones are a constant companion today and you are almost certain that the user will read the advertisement. But if you/your company want to use this marketing medium: How to market it to Call to Action?
Do you want to know about market research of mobile marketing, Nielsen market reports reach worldwide trends.
Trend #1 :Affiliate Marketing & Search Engine Marketing (SEM):
In a lot of countries (especially India, China) the search engine marketing (or SEM) industry is likely to double in size within next couple of years, with growing internet users and the expanding use of internet marketing techniques. How can you become Nr.1 in Organic Search and/or effective in Paid Search?
To get your website ready fast but still tailor made so it is still unique, I can recommend you: SEO optimized software or SEO Press Formula. Super Affiliate Brian Johnson explains you in 29 Videos, starting from ‘Naming Your Site for Maximum Google Traffic’ to the more detailed ‘Working with CSS’ how to optimize further.
Trend # 3: Viral Marketing & Social Media Marketing
It is almost impossible to stay ahead of the curve on new trends such as blogs, Facebook, widget marketing, social networking, podcasting, and many others that are profoundly affecting the business landscape. So how to make Optimal use of social media? And how to invent, market and measure campaigns?
Or How to keep costs down & results high in social media programmes? How can you measure ROI for Social Media and what are the latest key metrics? Actually on all these questions you can find an answer on the web (just Google J) but sometimes it is just more useful to benchmark with your peers ‘live’.
For example in Asia on Internet Business Conference on the 8th and 9th of October in Kuala Lumpur.
Are you interested in Internet Marketing in India? Our team is preparing a very interesting internet marketing conference in India.
